With an intimate cinematography and quaint colorist-driven visual aesthetic reminiscent of Two Door Cinema Club's early videos, the scratchy guitar riffs serve as the perfect anxious backdrop for Max's lovesick uncertainty. The atmosphere created in the video is an alluring vintage environment, and it feels like stepping into a clever Midwest counterpart of the Magic Castle. Just like watching the thematic coin flip in the air, there's a sense of lasting hope encapsulated in the video, making viewers root for underdog Max, wishing that in the end "great things" will result for him. I feel the same hope for the hardworking group providing the video's soundtrack. Captiva, "I won't tell a lie," your talent is not just sleight of hand, and as this very meta music video indicates, you will also do great things. Captiva is one of those groups that you have to root for, because their magic lies in their genuine, humble nature, their vulnerable honesty, and their refreshingly addicting sounds--see/hear for yourself in the spellbinding Road To Ruin. | |
Alt Rising Acts Captiva are premiering their cinematic music video for Road To Ruin right here on IndieBeat. When the group released this track last year, we described it as "ruminating honesty with its captivating guitar riffs full of winding and warm sonic nostalgia." Director Michael A. Coleman takes that captivating honesty and translates it into a warm, nostalgic short film, which follows the charming Max the Magician in his (500) Days of Summer-type courtship struggle.
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@IndieBeatMusicIndie + Alternative Music Media. Your Online Music Venue: Introducing You To Your Next Favorite Artist. Curated by Josh Pineda Archives
July 2016
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